Private agency OS
Hurst is the desk for offers, market verdicts, copy, campaigns, and cost discipline — across Google, Meta, TikTok, YouTube, LinkedIn, and the rest. Preview before you spend.
Demand, price, competition, channel fit. Pursue, pivot, or pass — with the math attached.
Sales letters, VSLs, RSA, Meta, email, avatars. Frameworks, not a chatbot dump.
Stills and 6-second AI video in 9:16, 1:1, 16:9. Storyboard a hook before you buy the real shoot.
Media mix, kill rules, Google Editor CSV and Meta bulk export. Always paused until you say go.
Character limits, bidding, policy, and typical CPCs live in the product — not in a forgotten Notion doc.
Google Ads
Intent
People already searching. Highest intent, highest CPC, fastest proof of demand.
$1–$8 Search · $0.40–$2 Display
Meta Ads
Demand creation
Offers with a sharp avatar and visual proof. Cheapest scale for consumer and info.
$0.40–$2.50 · CPM $8–$25
TikTok Ads
Demand creation
Native, lo-fi video. Younger and impulse-friendly offers. Cheap learning.
$0.30–$1.80
YouTube Ads
Intent + attention
Proof-heavy offers, VSLs, and high-consideration. Expensive impressions, cheap if the hook holds.
$0.04–$0.12 CPV · $8–$20 CPV skippable in competitive niches
LinkedIn Ads
B2B identity
High-ticket B2B, recruiting, professional training. Painfully expensive CPC — offer must be fat.
$5–$15
X Ads
Attention / culture
News-adjacent, founder brands, software, and controversy-tolerant offers. Volatile.
$0.50–$3
Pinterest Ads
Planning intent
Home, fashion, recipes, weddings, DIY, and visual how-to. Long consideration windows.
$0.40–$1.50
Microsoft Ads
Intent
Import Google Search winners. Older, higher-income, B2B-leaning. Lower CPC.
Often 20–40% below Google on the same terms
Amazon Ads
Commerce intent
Products that already sell on Amazon. Not a brand-new offer incubator.
$0.80–$3 Sponsored Products
Reddit Ads
Community
Nerdy, skeptical, high-trust niches. Cheap CPM if the post does not smell like an ad.
$0.50–$2
Snapchat Ads
Demand creation
13–34, AR, local, app, and impulse ecom. Vertical video only.
$0.30–$1.50